Social media has become a highly visual interface for connecting people with information.  Simply put, the eye naturally gravitates to images.  In social media, that means status updates containing photos, videos or other graphics are more likely to receive comments or get interaction.  For those interested in sharing all the things they like online with friends, a new platform has recently exploded on the web.  Enter Pinterest, an online pinboard for hobbyists, planners, and dreamers alike.

Fashion editors and department store buyers have always been the biggest determining factor in which designer collections make it to market.  In other words, if you make the buyer for Barney’s upset, don’t expect your spring line to do so well.  However, this pattern is changing these days, thanks to a quickly shifting social web culture that facilitates online voting, purchasing and even customization of clothing lines.

What is YouTube Trends?  Well, if you’re familiar with Google Trends, which helps users discover the latest patterns in keyword searches, it’s kind of like that - only for YouTube.  It could be similarly compared to Twitter’s trending topics function…but for video.  Technically, YouTube Trends is a new blog in the Google network of blogs, but they’re marketing it as a one-stop shop for information on what’s hot on YouTube right this second.  For those marketing their products or services online using video as a platform, your job just got a lot easier.  You will now be able to look at trends that will help you develop a strategy to reach your target audience.

We’ve all been there: You can’t leave the office to grab lunch because you are anxiously awaiting an important call.  On a worse day, you hand out your cell number to a chatty neighbor who now calls you every day.  Call forwarding software is expensive and complicated, right?  Wrong.  Can you hand out a single phone number for which you can control calls to all of your phones?  You bet.  Enter Google Voice.

Going green with your marketing doesn’t mean you have to plant azaleas in the lobby of your business or sift through the garbage to spot a missed recyclable.  By implementing a few green-savvy ideas, your company can be well on its way to an eco-friendly way of doing business.  The best part?  By marketing your business as being environmentally friendly, you can improve your bottom line while preserving our natural resources.

In today’s times, consumers actively seek companies that are environmentally conscious.  One of the best ways for consumers to recognize an eco-friendly business is by the marketing efforts you utilize.