Facebook Plays Favorites: Boosted Post Reach

Facebook Advertising- Boosted PostAre all boosted Facebook posts created equally?  No, not really.  Recently we noticed something a little fishy with boosted posts and the results were rather interesting.

Boosted Facebook posts cost money, but allow more people to see the post.  On average, each time you post from your business Page or personal Profile, your post is seen by 16% of your potential audience, and sometimes it’s even less than that.  Facebook does this to make sure every time you check your News feed you’re not overwhelmed by a post from everyone you’re connected with on Facebook.  This is a crux for businesses and professionals who want everyone to see their business page posts. [Read more...]

Site Security is Now a Ranking Factor

Digital theft!  Electronic rogues!  Information highway bandits!  Over a billion passwords have recently been stolen and this isn’t even the first time a large amount of thefts have been uncovered.  The internet isn’t a terribly secure place, but Google wants to change that, one website at a time. It turns out that site security is now an official ranking factor.

Website Security


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Google Analytics Made Simple with Mobile App

The Google Analytics mobile app makes a complicated platform much easier to use and incredibly useful, especially for business owners and managers.  Last week we reported on the release of the Google Analytics iPhone app, and this week I’m here to tell you why this might save your life if you are a business owner or manager. [Read more...]