All of us can agree that low organic traffic and poor performance in search engines is extremely frustrating. A low online presence may cause concern about the marketability of your business, your exposure to prospective customers, and the risk of lagging behind the competition. Through it all, however, it’s important to be realistic about the timeline by which SEO work typically goes into effect. How long should it take to see SEO results? [Read more…]
Where should your customers leave reviews for your business? In this post, we’ll look at a few different popular review sites, such as Yelp and Google Business, and see which is best for your business. [Read more…]
Content is crucial for your website to stay relevant and get noticed by both visitors and search engines, but how do you make quality content? We’re living in a Golden Age for websites because quality content is so important. This means almost every time you visit a website, you will find a good source of information on what you’re looking for. We are moving past the age of websites filled with nonsense keywords and useless information. This means that if your site has good, quality content, you have a higher chance of ranking on the first page , turning visitors into customers. How do you make quality content? [Read more…]
Over the past decade, businesses, organizations, and individuals have become increasingly aware of the importance of SEO (search engine optimization). Top-of-page ranking in search engine results is of crucial importance in this day and age. After all, when people search for a given service, destination, or product through a search engine, they are statistically only going to peruse the first few listings. However, getting to those top spots is a process that takes time and diligence, especially now that SEO has become so much more than the execution of a few technical tasks. What is SEO today? [Read more…]
Some of the biggest (and easiest to edit) SEO ranking factors are excellent SEO title tags and page descriptions. How do you write good ones? [Read more…]
Blog posts are (or should be) a central part of your online marketing plan. And what is the central component in your blog post strategy? The title! Blog post titles are important for two different reasons: share-ability and SEO. This week, we’re going to talk about titling posts specifically for share-ability.
Convert more customers on your site by giving them the content they want and expect. It works. But don’t take our word for it, this is coming from the 2014 Web Usability Report where 83% of customers said they would leave a site if it didn’t provide the information they were looking for. You can’t cater to everyone’s whims, but you can provide clear information on your business or product by adding useful content about your services, pricing, and purchase process. [Read more…]
Recent changes in search engine usage has reduced Google’s search engine share. Is it time to shift focus? A couple things have happened recently to take away Google’s search share. First, the recent team-up between Firefox and Yahoo has made a bit of a difference for Yahoo, which many people had written off as a 90’s relic soon to go the way of Netscape. The end result is Yahoo taking a larger share of internet searches due to the search engine being the default search engine for the newest version of Firefox. [Read more…]
2015 is here, but do you know what to look for? Make sure your website stays above water by keeping an eye on the horizon.
What internet marketing trends do we think you should you be looking out for in 2015?
Quality User Experience: Quality user experience has been a powerful driving force behind most Google algorithm changes over the past few years. Websites are being rewarded by search engines (and conversion rates!) for providing a good user experience. While we’re glad Google rewards great sites, we especially look for good user experience because of the astounding affect on a website’s conversion rate, or the percentage of visitors who take the desired actions (purchases, contact, appointments, etc). [Read more…]
The New Year is almost here; do you have your resolutions ready? Resolutions are a great opportunity to change direction and really work on projects that you’ve put off for one reason or another. This year when you’re writing down your New Year’s resolutions, think about your business and its online presence. The internet is always changing and if you want your business and website to keep up with, and even excel past your competition, you should make sure it is performing at its best. Here is a short list of simple and effective New Year’s resolutions for your online presence: