Should you spring for mobile advertising? Mobile devices are changing the way we view the internet. Searches are catering to mobile devices by focusing on location. Microsoft built an entire version of Windows for mobile devices in mind and desktop usage as an afterthought (Windows 8 anyone?). There are more and more image based social media sites that are designed to work with mobile devices over desktops. So are mobile ads worth the time, money, and effort? At the moment they don’t quite have the ROI we’d expect, but that’s changing.
The voice of the future is here, and it’s telling you to get your business info online and in as many databases as possible.
The Pigeon has landed (the Google Pigeon at least) and while the results have been a bit chaotic, we have a lot of great things to learn from the update. The question is, “Should I care about the rankings of my keywords anymore?”
This past week we’ve seen the word “Ello” seem to cover our Facebook news feeds, but what is it? After finally getting an invite I had the chance to look around and do some digging inside. So what is it?
Google has launched a new AdWords policy center to help streamline the rules and regulations, but are the new policies understandable? Will this affect your PPC campaign? [Read more...]
Are all boosted Facebook posts created equally? No, not really. Recently we noticed something a little fishy with boosted posts and the results were rather interesting.
Boosted Facebook posts cost money, but allow more people to see the post. On average, each time you post from your business Page or personal Profile, your post is seen by 16% of your potential audience, and sometimes it’s even less than that. Facebook does this to make sure every time you check your News feed you’re not overwhelmed by a post from everyone you’re connected with on Facebook. This is a crux for businesses and professionals who want everyone to see their business page posts. [Read more...]
Are lightning fast mobile sites on the horizon? News from this past week indicates we will be looking at faster load times for mobile sites when a new HTML element is adopted by internet browsers.
Remember that story about sites with a security protocol getting a slightly higher ranking in Google? Well, we have an update…
This week, Facebook is attempting to reign in hilarity? Irony? False news reports? By adding a Satire tag to related articles from the most trustworthy of news sources, The Onion. Why is this important? Keep reading to find out.
Google AdWords is throwing away the spell checker and forcing you to take variants of your keywords. Is it time to panic? Short answer: No.
Long answer: Keep reading. [Read more...]