Blogs
Blogs
5 Settings to Pay Attention to in Adwords: Ad Scheduling
January 24, 2012
Marketing for small businesses can be an expensive endeavor. Many business owners try to cut costs by doing tasks themselves rather than hiring an outside company. If you have decided to forgo pay per click management, setting up a Google AdWords campaign yourself can be a daunting task. There are many different settings that are automatically set in Google’s favor that may not necessarily be the best for your campaign. Here is part 3 of this 5 part series: Ad Scheduling.
I Have Some Ideas That May 'Pinterest' You: Eye Candy in Social Media Marketing
January 17, 2012
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Social media has become a highly visual interface for connecting people with information. Simply put, the eye naturally gravitates to images. In social media, that means status updates containing photos, videos or other graphics are more likely to receive comments or get interaction. For those interested in sharing all the things they like online with friends, a new platform has recently exploded on the web. Enter Pinterest, an online pinboard for hobbyists, planners, and dreamers alike.
5 Settings to Pay Attention to in AdWords : Devices
January 4, 2012
Marketing a small business can be an expensive endeavor, and if you have decided to forgo pay per click management, setting up a Google AdWords campaign yourself can be a daunting task. There are many different settings that are automatically set in Google’s favor that may not necessarily be the best for your campaign. Here is part 2 of this 5 part series.Be Smart With Your Smart Phone Advertising: QR Codes Gone Right…and Wrong
December 15, 2011
QR codes are a quick and convenient way to transfer information to smart phones (or any digital device with a reader). The information encoded might direct users to a website URL, add contact details, offer special discounts and much more. They are often seen in
magazines and on posters and flyers, where details on an event or product can be transferred. More specialized codes involve supplying extra details on name tags and business cards, free content, menus and more. Either way, they make for some fun interaction.
During a recent business trip, I came across a few QR codes advertising various businesses. Upon study of these QR codes, I noted ones that were genius in their use and ones that, well, weren’t. Let’s go over a few do’s and don’ts when it comes to using a QR code in your marketing campaigns.
Black Friday Goes Social
November 14, 2011
Thanksgiving is right around the corner, which means retailers are pulling out all the stops to prepare for their own important tradition, Black Friday sales. Most brands have already started online campaigns to get customers excited about the upcoming sales. Brands offering online deals and using the web to promote their sales is nothing new. Cyber Monday, the online equivalent to Black Friday, has been an extremely successful component of holiday sales for some time. Last year’s Cyber Monday sale set the record for the “heaviest spending day in e-commerce history” according to TechCrunch. What is new is the increasing number of brands working with social media agencies to find creative ways to incorporate a social element into their holiday sales.Keywords "Not Provided:" What Encrypted Search Means for Your Marketing Analytics
November 10, 2011
One of the many ways that marketing analytics can help you develop a smart SEO plan is by telling you which keywords bring the most visitors to your site, and more specifically which keywords bring in the customers who are the most engaged in your site. If you’ve looked at your keywords report in Analytics recently (and you should!) you’ve probably noticed a larger than usual number of visits entered as (not provided) and may have wondered what that means. Last month Google began automatically encrypting searches from people that are logged into their Google accounts. According to Google’s blog post on October 18th, this means that “When a signed in user visits your site from an organic Google search, all web analytics services, including Google Analytics, will continue to recognize the visit as Google “organic” search, but will no longer report the query terms that the user searched on to reach your site.”
Pay Per Click Management for the Holidays
November 7, 2011
The holiday season is about gift giving and with the steady increase of online sales, whether you are marketing a small business or a large business, it is vital for stores to have an online presence this holiday season. Many holiday shoppers research products and prices online before going into the store or buy gifts online to escape the holiday crowds. If you have a retail store, you know that this is the time of year where you make the most money. Most retail stores make 25% to 40% of their yearly profit in November and December. That means that it is important to get good traffic to your site during the holiday season. One of the best ways to do this is to use Google AdWords.
Know Your Audience
November 3, 2011
One of the first rules of public speaking is to know your audience. The theory is that by determining more about the people you are speaking to, you will be able to better craft a speech that keeps the attention of the audience. The same is true of an online marketing campaign. You are more likely to engage with your customers, and keep their interest in your efforts, if you tailor your campaign to them.
State Farm's Effective Use of Facebook Reveal Tabs - State of Chaos
October 31, 2011
If you haven’t seen State Farm’s State of Chaos advertising campaign, you are missing out. It’s a rather ingenious use of social media marketing because if you “Like” State Farm’s page on Facebook, you are in for a treat. After entering your name and address, it uses Google Street View to locate your house, and then you get to watch a video of a giant robot tromping through your neighborhood and blowing up your house. Fun, right? And it’s a great way to get new fans for their Facebook page because you have to like it before you can access the fun video.Follow Your Formula for YouTube Success
October 19, 2011
If you look at the most successful YouTubers with consistently high video views, you may wonder how they achieved their status. The key to success on YouTube is to discover an individual formula that your fans respond well to & continue to follow it. In addition, these savvy self-marketers always have calls to action verbally & through embedded links in the video to favorite, like, subscribe or comment to increase fan interaction and their subscriber base.