Blog entry May 2012

Should I Have a Facebook Page if I Don't Have a Website?

 

a cartoon man looking at a computer deciding between facebook for business marketing and web site designWhen I am at public networking events or talking with business owners about social media, I often get asked this question:  “My website isn’t finished yet.  Should I wait until my website launches before setting up a Facebook Page for my business?”  I hear this question (or one just like it) so often, in fact, that I find myself saying pretty much the same thing to nearly everyone in reply. 
 
 
 

Facebook Timeline: Highlighting Adds a Graphic Look to Your Page

Our latest blog series posts have instructed your business on optimal ways to use the new Facebook Timeline layout. Now that you have your Facebook page visually capturing clients and fans, you can format your page to draw attention to specific posts. An extremely beneficial aspect of the new Facebook format is the ability to Highlight posts. 

Advertising with Facebook Highlighting

5 Settings to Pay Attention to in AdWords: Delivery Method

In order to save money on advertising costs, many small business owners take over their own pay per click management. Setting up a Google AdWords campaign yourself can be a daunting task.  This series details 5 important AdWords, and how you can best use them in your campaign.  Here is the final part of this 5 part series.

 
Delivery method is a setting that dictates how your budget is used to deliver your ads.  This setting is in the Campaign Settings tab under Bidding and Budget.