I always find it funny when we have to tell a client we follow the CAN-SPAM rules.

Doesn’t it sound like we like spamming people a lot?

The CAN-SPAM Act stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act. I suppose the people over at the FCC and FTC like fun and amusing acronyms.

The other day a client complained to me about the money they were spending on their pay per click campaign.

At this point in time, her budget was only $1,000 a month for a national campaign that was performing well. Does anyone else know how you can reach a national audience several times a day at targeted times with a trackable return on investment for only $1,000?