I have noticed an interesting trend in web design that is ill-suited for search engine optimization - I keep seeing sites where the web designer has chosen to create an image out of text. Not just a fancy title or a snazzy 'buy now' button (even we have one of those). I am talking full blown paragraphs sitting right inside an image. Sigh...

You would not believe how often I run into this:

Clients want to optimize their site for the products that they sell in their brick and mortar store. But... they don’t sell them online for whatever reason.

Why not?

I often find that search engine optimization is an educational experience for both parties - the client and the SEO company.

The other day a potential client wanted me to set up a pay per click campaign for them to increase their sales. Of course, I tried to explain that they needed additional analytics on their site to determine the efficacy of the campaign.

The other day I got an email from a client regarding a marketing email they had received from another SEO company. It referenced “backlinks” repeatedly and stated that my client needed more. Indeed, backlinks are extremely important in terms of ranking, but linking is not the only component of SEO. Full search engine optimization service needs to encompass internal work on the website as well as linking campaigns.