Keyword Marketing Research
Keyword Marketing Research
Get Direction
Are you targeting the right audience?
Business owners, employees and customers often use completely different terminology when referring to products, services, or other elements of an industry. Knowing how your customers search for your products and services is critical to almost every step of your online marketing plan, particularly when you are marketing a small or new business. Knowing the right terms to target can help you choose the best URL for your website, plan your search engine optimization or Google Adwords management, and these terms can even be integrated into your social media and e-mail marketing strategies to improve your communications with potential customers.
Your keyword marketing research will include:
- Keywords that reflect your business and sales - We carefully review your website, and your business to make sure we are targeting only those terms that will bring relevant traffic to your site. We pay particular attention to the details that matter, like which products or services are your best sellers, to focus on finding quality keywords for those terms.
- Terms your customers are actually searching for on Google - Many North Carolina SEO companies give you nothing more than a list of terms and rankings. These may look great until Google keyword research tells you that no one is actually searching for those terms. Our proprietary keyword algorithm balances search volume and competition to make sure that you are targeting the same terms your customers are using to look for you.
- Strategies for creating keyword rich content - Integrating targeted keywords into your website content, blog posts, paid advertising and link building strategy in a way that sounds natural to readers requires a delicate balance. Google and other search engines also frequently change the guidelines for SEO friendly keyword usage. We will help you create text that is both search engine and visitor friendly.
No matter what your online marketing plan is, the first step is knowing what terms your potential customers are using to describe your business. Contact us today to get started.
